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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Buchkauf
Marketing warfare, Jack Trout, Al Ries
- Sprache
- Erscheinungsdatum
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing warfare
- Sprache
- Englisch
- Autor*innen
- Jack Trout, Al Ries
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Seitenzahl
- 216
- ISBN10
- 0070527261
- ISBN13
- 9780070527263
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Kriege, Marketing & Vertrieb, Unternehmertum
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today