A framework for marketing management
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This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.
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A framework for marketing management, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2001
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- Titel
- A framework for marketing management
- Sprache
- Englisch
- Autor*innen
- Philip Kotler
- Verlag
- Prentice-Hall
- Erscheinungsdatum
- 2001
- ISBN10
- 0130185256
- ISBN13
- 9780130185259
- Kategorie
- Marketing & PR, Buchausverkauf
- Beschreibung
- This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.