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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
Buchkauf
Seven Experiments That Could Change the World, Rupert Sheldrake
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Rupert Sheldrake
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- ISBN10
- 0892819898
- ISBN13
- 9780892819898
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Philosophie, Wissenschaft, Wissen
- Originaltitel
- Seven experiments that could change the world
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.