Exploring corporate strategy
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Buchkauf
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- Exploring corporate strategy
- Sprache
- Englisch
- Autor*innen
- Gerry Johnson, Kevan Scholes, Richard Whittington
- Verlag
- FT Prentice Hall
- Erscheinungsdatum
- 2008
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Kategorie
- Wirtschaft
- Beschreibung
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.