Agile Sales

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The Agile philosophy has found success in the technology design and development sectors of major organizations like Google, Netflix, and Microsoft. Recently, it has been embraced by marketing departments, leading to innovative techniques for engaging customers and creating unique experiences. As technology disrupts traditional sales approaches, marketing teams utilizing Agile methods are enhancing customer interactions. In response, sales organizations are adopting Agile to redefine their engagement strategies, focusing on delivering value and delightful experiences that benefit both customers and themselves. This book illustrates how Agile can foster a culture of innovation within sales teams, guiding readers through the customer buying journey with practical tips derived from Agile implementations in sales. The primary advantage for readers is the introduction of a proven philosophy and techniques that help them navigate disruption, escape the commodity trap, and regain success. It offers insights into achieving sustainable change through real-life case examples, ensuring readers not only learn but also enjoy the engaging stories and examples shared throughout.