Ausverkauft
Mehr zum Buch
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit
Buchkauf
Co-opetition, Adam Brandenburger
- Sprache
- Erscheinungsdatum
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Co-opetition
- Sprache
- Englisch
- Autor*innen
- Adam Brandenburger
- Verlag
- Doubleday
- Erscheinungsdatum
- 1996
- Einband
- Hardcover
- ISBN10
- 0385479492
- ISBN13
- 9780385479493
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Wissenschaft, Management & Personalverwaltung, Führung, Wissenschaftliche Theorien
- Originaltitel
- Coopetition
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit