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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
Buchkauf
Marketing, Eric N. Berkowitz
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing
- Sprache
- Englisch
- Autor*innen
- Eric N. Berkowitz
- Verlag
- Irwin/McGraw-Hill
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- ISBN10
- 0073656453
- ISBN13
- 9780073656458
- Reihe
- Kuratierte Auswahl
- The Irwin/McGraw-Hill series in marketing
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Schule, Marketing & Vertrieb
- Bewertung
- 3,05 von 5 Sternen
- Beschreibung
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.