Advertising and the mind of the consumer : what works, what doesn't, and why

Advertising and the mind of the consumer : what works, what doesn't, and why

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Max Sutherland

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264 Seiten
10 Lesestunden

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A look at how popular ad campaigns succeed or fail in manipulating the consumer.

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Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland

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Erscheinungsdatum: 1993
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