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The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
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Alchemy, Rory Sutherland
- Sprache
- Erscheinungsdatum
- 2019
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- Titel
- Alchemy
- Sprache
- Englisch
- Autor*innen
- Rory Sutherland
- Verlag
- Random House UK Ltd
- Verlag
- 2019
- Einband
- Hardcover
- ISBN10
- 0753556502
- ISBN13
- 9780753556504
- Kategorie
- Sozialwissenschaften, Psychologie
- Beschreibung
- The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.