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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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- Titel
- Marketing Management and Strategy
- Sprache
- Englisch
- Autor*innen
- Peter Doyle, Phillip Stern
- Verlag
- Pearson
- Verlag
- 2006
- ISBN10
- 0273693980
- ISBN13
- 9780273693987
- Kategorie
- Wirtschaft
- Beschreibung
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.