Marketing Management and Strategy
Autoren
Parameter
Kategorien
Mehr zum Buch
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Publikation
Buchkauf
Marketing Management and Strategy, Peter Doyle, Phillip Stern
- Sprache
- Erscheinungsdatum
- 2006
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Marketing Management and Strategy
- Sprache
- Englisch
- Autor*innen
- Peter Doyle, Phillip Stern
- Verlag
- Pearson
- Erscheinungsdatum
- 2006
- ISBN10
- 0273693980
- ISBN13
- 9780273693987
- Kategorie
- Wirtschaft
- Beschreibung
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.