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- 256 Seiten
- 9 Lesestunden
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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?
Buchkauf
Free Prize Inside, Seth Godin
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Free Prize Inside
- Untertitel
- !: the next big marketing idea
- Sprache
- Englisch
- Autor*innen
- Seth Godin
- Verlag
- Penguin
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN10
- 0141019719
- ISBN13
- 9780141019710
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Psychologie, Ökonomie, Führung, Finanzen
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?