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Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.
Buchkauf
Absolute Essentials of Strategic Marketing, Tony Proctor
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Sprache
- Englisch
- Autor*innen
- Tony Proctor
- Verlag
- Routledge
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 126
- ISBN13
- 9780367437756
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & PR
- Beschreibung
- Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.