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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Buchkauf
Sport Sponsorship Insights, Norm O'Reilly, Gashaw Abeza, Mark Harrison (enseignant).)
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Sport Sponsorship Insights
- Sprache
- Englisch
- Autor*innen
- Norm O'Reilly, Gashaw Abeza, Mark Harrison (enseignant).)
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- ISBN10
- 0367723956
- ISBN13
- 9780367723958
- Beschreibung
- Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.