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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Buchkauf
From Marginal to Mainstream, Helen Chilton, Edwards Lynda
- Sprache
- Erscheinungsdatum
- 2023
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- Titel
- From Marginal to Mainstream
- Sprache
- Englisch
- Autor*innen
- Helen Chilton, Edwards Lynda
- Verlag
- Kogan Page Ltd
- Verlag
- 2023
- Einband
- Paperback
- ISBN10
- 1398604313
- ISBN13
- 9781398604315
- Kategorie
- Wirtschaft
- Beschreibung
- Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.