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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Buchkauf
The 22 Immutable Laws of Marketing, Al Ries, Jack Trout
- Sprache
- Erscheinungsdatum
- 1994
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- (Paperback)
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