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An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.
Buchkauf
Microsoft Rebooted, Robert Slater
- Sprache
- Erscheinungsdatum
- 2004
- Einband
- (Hardcover)
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- Titel
- Microsoft Rebooted
- Sprache
- Englisch
- Autor*innen
- Robert Slater
- Verlag
- Portfolio
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- Seitenzahl
- 257
- ISBN10
- 1591840392
- ISBN13
- 9781591840398
- Reihe
- Schlagwörter
- Sachbücher, Historisches Thema, Geschichte, Handel, Wirtschaft & Management, Technologie & Industrie, Technologie, Marketing & Vertrieb
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.