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"Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.
Buchkauf
Marketing Management, Christian Homburg, Harley Krohmer, Sabine Kuester
- Sprache
- Erscheinungsdatum
- 2013
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- Titel
- Marketing Management
- Sprache
- Englisch
- Autor*innen
- Christian Homburg, Harley Krohmer, Sabine Kuester
- Verlag
- 2013
- Einband
- Paperback
- ISBN13
- 9780077146047
- Beschreibung
- "Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.