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Parameter
- 148 Seiten
- 6 Lesestunden
Mehr zum Buch
Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.
Buchkauf
The Cult of Beauty, Jaishri Jethwaney
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Cult of Beauty
- Untertitel
- Gender Discourse in Indian Advertising
- Sprache
- Englisch
- Autor*innen
- Jaishri Jethwaney
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 148
- ISBN13
- 9781032613581
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Historisches Thema, Handel, Wirtschaft & Management, Politikwissenschaft, Journalismus, Regionale & Exilliteratur, Alte Werbung
- Beschreibung
- Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.