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This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Buchkauf
Flying off course : airline economics and marketing, Rigas Doganis
- Sprache
- Erscheinungsdatum
- 2019
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- Sprache
- Englisch
- Autor*innen
- Rigas Doganis
- Erscheinungsdatum
- 2019
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Autos & Verkehr, Marketing & Vertrieb, Luftfahrt
- Beschreibung
- This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.