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Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Buchkauf
Brand Psychology, Laura Busche
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Brand Psychology
- Untertitel
- The Art and Science of Building Strong Brands
- Sprache
- Englisch
- Autor*innen
- Laura Busche
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 384
- ISBN13
- 9781032373720
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Psychologische Thematik
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.