FinTech Strategy

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Focusing on the competitive landscape of FinTech, the book examines how smaller ventures successfully challenge large financial institutions despite limited resources. It analyzes various strategies and business models employed by these firms, highlighting their impact on both banked and underbanked customer segments. By integrating theory with practical applications, it provides a framework rooted in effectuation and discusses the broader societal implications of FinTech, including financial inclusion and the digital divide, in relation to the UN's Sustainable Development Goals.