Femininities and Masculinities in the Digital Age

Focusing on the regression of gender equality in the Balkans and South Caucasus, the book challenges the notion of continuous male dominance by presenting a nuanced perspective. It contrasts traditional gender relations with evolving concepts of femininity and masculinity influenced by digital media. The narrative culminates in the depiction of two contrasting archetypes: the solitary, authoritative Marlboro Man and a new, empowered femininity. This work serves as a valuable resource for researchers in anthropology, sociology, and gender studies, addressing pressing feminist issues.