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Business Opportunities and Risks in China

Strategies and Recommendations from a European Perspective

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244 Seiten
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9 Stunden

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The book explores the challenges posed by China's rise to the Western-dominated economic order, emphasizing the importance of the Regional Comprehensive Economic Partnership (RCEP) for a successful transition to an Asia-Pacific-centered economy. It highlights the allure of vast market opportunities for Western investors while cautioning against the risks associated with navigating China's unique business rules and cultural differences, underscoring the need for enhanced international management knowledge.

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Business Opportunities and Risks in China, Tracy Dathe, Volker Müller, Marc Helmold

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Erscheinungsdatum
2024
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