Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.
Buchkauf
International Marketing Management, Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Keiner hat bisher bewertet.