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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
Publikation
Buchkauf
Marketing Research : An Applied Orientation, Naresh K. Malhotra
- Sprache
- Erscheinungsdatum
- 1996
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- Titel
- Marketing Research : An Applied Orientation
- Sprache
- Englisch
- Autor*innen
- Naresh K. Malhotra
- Verlag
- Prentice Hall
- Verlag
- 1996
- Einband
- Hardcover
- ISBN10
- 0131257331
- ISBN13
- 9780131257337
- Kategorie
- Marketing & PR
- Beschreibung
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.