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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
Buchkauf
Marketing, David Mercer
- Sprache
- Erscheinungsdatum
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Gratis Versand in ganz Österreich
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