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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
Buchkauf
Marketing, David Mercer
- Sprache
- Erscheinungsdatum
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing
- Sprache
- Englisch
- Autor*innen
- David Mercer
- Verlag
- Wiley-Blackwell
- Erscheinungsdatum
- 1992
- Einband
- Paperback
- Seitenzahl
- 759
- ISBN10
- 0631176314
- ISBN13
- 9780631176312
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,35 von 5 Sternen
- Beschreibung
- An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.