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Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
Buchkauf
Customer Intimacy, Fred Wiersema
- Sprache
- Erscheinungsdatum
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Customer Intimacy
- Sprache
- Englisch
- Autor*innen
- Fred Wiersema
- Verlag
- HarperCollinsBusiness
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- ISBN10
- 0006388396
- ISBN13
- 9780006388395
- Reihe
- Schlagwörter
- Sachbücher, Lebenshilfe, Persönliche Entwicklung
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.