Captains of Consciousness
Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition
Autor*innen
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Parameter
- 272 Seiten
- 10 Lesestunden
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Buchkauf
Captains of Consciousness, Stuart Ewen
- Sprache
- Erscheinungsdatum
- 2001
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- (Paperback)
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- Titel
- Captains of Consciousness
- Untertitel
- Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition
- Sprache
- Englisch
- Autor*innen
- Stuart Ewen
- Verlag
- Basic Books
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 272
- ISBN10
- 0465021557
- ISBN13
- 9780465021550
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Historisches Thema, Wahre Geschichten, Handel, Wirtschaft & Management, Psychologische Thematik, Philosophisches Thema, Politik, Ökonomie, USA, Meinungsjournalismus, Soziologie, Kultur und Gesellschaft, Management & Personalverwaltung, Anthropologie, Popkultur, Werbung und Promotion, Soziale Aspekte, Konsumentenverhalten
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.