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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
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Innovation Management and New Product Development, Paul C. Trottier
- Sprache
- Erscheinungsdatum
- 2008
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- Beschädigt
- Preis
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- Untertitel
- 4th Edition
- Sprache
- Englisch
- Autor*innen
- Paul C. Trottier
- Verlag
- Pearson College Div
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 581
- ISBN10
- 0273713159
- ISBN13
- 9780273713159
- Reihe
- Schlagwörter
- Handel
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.