Principles of Marketing

Autor*innen

Philip Kotler
Gary Armstrong

Buchbewertung

3,8(67)Abgeben

Parameter

Handbücher und Anleitungen
Handel und Verkauf
Lehrbücher
Sachliteratur
Wirtschaft

Mehr zum Buch

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.