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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Buchkauf
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Sprache
- Erscheinungsdatum
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Principles of Marketing
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Verlag
- Prentice-Hall
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- ISBN10
- 0132622548
- ISBN13
- 9780132622547
- Kategorie
- Marketing & PR
- Beschreibung
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.