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- 70 Seiten
- 3 Lesestunden
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Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.
Buchkauf
Scientific Advertising, Claude C. Hopkins
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Claude C. Hopkins
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 70
- ISBN13
- 9781604448429
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Psychologische Thematik, Wissenschaft, Marketing & Vertrieb, Geschenke für Frauen, Unternehmertum, Schreiben
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.