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- 80 Seiten
- 3 Lesestunden
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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Buchkauf
Scientific Advertising, Claude C. Hopkins
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Claude C. Hopkins
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 80
- ISBN13
- 9781607962366
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Psychologische Thematik, Wissenschaft, Marketing & Vertrieb, Geschenke für Frauen, Unternehmertum, Schreiben
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.