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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Buchkauf
Marketing Management, Philip Kotler, Kevin Lane Keller
- Sprache
- Erscheinungsdatum
- 2012
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- Titel
- Marketing Management
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Kevin Lane Keller
- Verlag
- Pearson Education
- Verlag
- 2012
- Einband
- Paperback
- ISBN10
- 0273753363
- ISBN13
- 9780273753360
- Kategorie
- Marketing & PR
- Beschreibung
- This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.