Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change

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This bestselling guide offers insights into leading positive change in organizations, emphasizing that the ability to influence others is a crucial leadership skill. Many leaders overlook this, leading to ineffective change efforts—research shows that fewer than one in eight workplace changes succeed, often resulting in cynicism. Frustrated by these failures, leaders frequently question why people resist change. The authors, known for their work on Crucial Conversations, present an updated edition of their influential guide. It draws on case studies of exceptional leaders and research from behavioral scientists to explain why people act as they do and how leaders can effectively influence behavior to achieve results. Central to this approach is the Six Sources of Influence® model, which identifies the personal, social, and structural factors that affect motivation and ability. This new edition includes feedback from readers, updated stories, new research, practical applications for contemporary challenges, and fresh insights from the authors' experiences over the past 15 years. With updated statistics and case studies, it equips leaders with strategies to intentionally influence others. Mastering these skills can empower individuals to work smarter, grow faster, and improve their lives, ultimately leading to meaningful change.