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Anti-smoking campaigns unwittingly encourage people to smoke. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. Subliminal advertising may have been banned but it´s all around us. O
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Buyology, Martin Lindstrom
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Buyology
- Untertitel
- How Everything We Believe about Why We Buy Is Wrong
- Sprache
- Englisch
- Autor*innen
- Martin Lindstrom
- Verlag
- Rbooks
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- ISBN10
- 1847940129
- ISBN13
- 9781847940124
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Psychologie, Wissenschaft, Soziologie, Marketing & PR, Einkaufen, Geschäftserfolg, Konsumentenverhalten
- Erstveröffentlichung
- 2007
- Originaltitel
- Buyology
- Bewertung
- 3,75 von 5 Sternen
- Beschreibung
- Anti-smoking campaigns unwittingly encourage people to smoke. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. Subliminal advertising may have been banned but it´s all around us. O