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A pleasure to read, Duhigg's storytelling makes this book engaging. It offers practical tips for efficiency, potentially saving you from reading numerous productivity books. By pairing relatable anecdotes with research, he explores why some individuals and businesses are more effective than others, taking readers from a crashing plane's cockpit to Disney's Frozen writing room. The book presents a wide range of case studies and insights applicable to everyday life. Duhigg examines various ways to enhance effectiveness, including motivation, goal-setting, decision-making, and creative thinking, blending social science with entertaining narratives. His storytelling skills make this work memorable and persuasive, challenging existing mindsets and offering clarity amid overwhelming data. Valuable lessons abound, and Duhigg's knack for cliffhangers keeps readers engaged. He melds cutting-edge science with deep reporting to reframe productivity, emphasizing that it's about choices and our perception of the world. This brilliant distillation of personal and organizational behaviors provides core principles for extraordinary results. Duhigg ignites curiosity, offering provocative answers to how we can become more productive and in control of our lives, all presented in sharp, lucid prose.