Das Buch ist derzeit nicht auf Lager
Principles of Marketing, Global Edition
Autoren
Parameter
Kategorien
Mehr zum Buch
"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
Publikation
Buchkauf
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Sprache
- Erscheinungsdatum
- 2020
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Deine Änderungsvorschläge
- Titel
- Principles of Marketing, Global Edition
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong
- Verlag
- Pearson Education Limited
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- ISBN13
- 9781292341132
- Kategorie
- Nicht klassifiziert
- Beschreibung
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.