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- 768 Seiten
- 27 Lesestunden
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"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
Buchkauf
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Sprache
- Erscheinungsdatum
- 2023
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- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 768
- ISBN13
- 9781292449364
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Schule, Marketing & Vertrieb
- Beschreibung
- "Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."