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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
Buchkauf
Valuing Customer Engagement, V. Kumar
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Valuing Customer Engagement
- Untertitel
- Strategies to Measure and Maximize Profitability
- Sprache
- Englisch
- Autor*innen
- V. Kumar
- Verlag
- Springer, Berlin
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- ISBN13
- 9783031432958
- Kategorie
- Wirtschaft, Psychologie
- Beschreibung
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.