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Brand Sense

Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Autor*innen

Martin Lindstrom

Buchbewertung

3,9

(613)

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Parameter

192 Seiten
7 Lesestunden

Handel
Kunst & Kultur
Psychologische Thematik
Sachbücher
Wirtschaft & Management

Mehr zum Buch

That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.