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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Sprache
- Erscheinungsdatum
- 2001
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- Titel
- Principles of Marketing
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- ISBN10
- 0273646621
- ISBN13
- 9780273646624
- Kategorie
- Marketing & PR
- Beschreibung
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.