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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Sprache
Buchkauf
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- ISBN10
- 0273646621
- ISBN13
- 9780273646624
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Schule, Marketing & Vertrieb
- Bewertung
- 4,15 von 5 Sternen
- Beschreibung
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.