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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of marketing, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
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- Titel
- Principles of marketing
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- ISBN10
- 1292269561
- ISBN13
- 9781292269566
- Kategorie
- Marketing & PR
- Beschreibung
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.