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The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.
Buchkauf
Scientific Advertising, Claude C. Hopkins, ---
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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